2007-12-29

Digital Asset Management (DAM)

Definition of Digital Asset Management (DAM)

Digital Asset Management (DAM) is the process of storing, retrieving and distributing digital assets, for example logos, photos, pictures, videos, mp3s, marketing collateral, documents, and multimedia files in a centralized and systematically organized system, allowing for the quick and efficient storage, retrieval, and reuse of the digital files that are essential to all businesses.

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