2008-02-02

Digital Asset Management with MediaBin

Interwoven MediaBin helps companies to deliver a more solid customer experience by effectively managing, distributing, and publishing the thousands of customer-facing digital assets used to their promote products and brands.
MediaBin is a leader in Digital Asset Management (DAM) solution sphere. It lets marketing teams give their global sales force and business companions instant, self-service access to current, approved marketing content — including pictures, photos, logos, presentations, CAD drawings, marketing collateral, audio, video, and others.
MediaBin speeds the delivery of brand-correct, current marketing content so that internal departments and external partners can get what they need—when they need it. Marketers can speed time-to-market for marketing campaigns, product launches, and other marketing initiatives. And the more quickly sales people can get what they need, the faster they can sell and increase top-line income.
MediaBin helps organizations raise control of their brands by providing easy access to the most up-to-date, brand-approved marketing materials. Marketing and brand managers choose which content to make available to internal employees and external partners, thereby protecting and controlling the brand more carefully.
MediaBin reduces costs associated with manual processes by automating the production and distribution of marketing content. By providing constituents with self-service access, marketing personnel no longer have to spend time fulfilling content requests from the field. For example, Presentation WorkBench makes it possible to assemble custom PowerPoint® presentations in MediaBin, using brand-approved templates. This not only saves the company finances, it also frees marketing staff to work on additional marketing activities to yield further income.